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"Adult Games" brand

About two months ago I got a task for creating a brand style for an Event Agency called "Adult Games". The problem was that I had a very strong link between "Adult Games" company name and vulgarity only in my mind. There also were problems with other associations. And the challenge was to find other associations strong enough to destroy this sexual link.

We made a special questionnaire for them to define the emotional components of the brand. Here are the results:

Temperature: Hot
Intensity: Hurricane
Acceleration: Yes
Light: Bright
Freshness: Yes
Season: Summer

And the keywords they choose to describe the brand:

1. Friendly, Vibrant.
2. Moving, Professional.
3. Vital, Welcoming, Fresh, Energetic, Aggressive.

And here is the result of the work:

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